APPOINTMENT NEWS: Artesian Solutions creates CMO role

Software provider Artesian Solutions has appointed Chris Hoskin to the newly created role of chief marketing officer.

In his new role Hoskin will be responsible for redeveloping Artesian’s brand strategy and aligning the marketing with the company’s business strategy.

Hoskin has worked in marketing for over 20 years and prior to Artesian he was head of marketing, Northern Europe for Lithium Technologies and CMO at business systems integrator Salmon.

Andrew Yates, Artesian’s chief executive officer and co-founder said, “Chris brings a deep understanding of social CRM, branding, digital marketing and business development expertise to Artesian. The addition of Chris to our team will help us to fully express our vision for the exciting social CRM market and sustain the growth in our reputation among the UK’s leading social businesses. I’m confident that Chris’ impressive background in both social CRM and early stage businesses will help Artesian be successful in the fast-maturing social CRM market.”