APPOINTMENT NEWS: Daisy Group appoints new marketing director

Technology service provider, Daisy Group has appointed Kate O’Brien as marketing director for its retail business.

Prior to joining Daisy, O’Brien was group marketing director at Paymex group and has worked in corporate and retail banking sectors with Co-operative Bank and Alliance & Leicester. At Daisy she will be responsible for the marketing programme for 2012 and beyond.

Speaking about her plans for the company, O’Brien said, “Daisy has a great opportunity to amplify its voice in a crowded market and we will achieve this by deploying targeted, relevant and integrated communications using a range of channels – from traditional advertising to maximising our use of interactive social media channels.” 

Gareth Kirkwood, chief operating officer at Daisy Group, said, “Kate is joining Daisy at a hugely exciting time. With the expansion of new business communications channels and developments across our growing product mix, she will be instrumental in communicating how Daisy’s products and solutions can help business customers become more agile, more efficient and more productive in a tough economic climate.”