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APPOINTMENT NEWS: Nederman moves marketing focus to PR

Environmental technology provider, Nederman has appointed PR Agency One to put PR at the centre of its marketing communications.

PR Agency One will provide thought leadership support to the technology company as well as providing content for its website email marketing and exhibition programme. It will be working with marcomms agency Thin Marketing to raise Nederman’s profile and generate new business.

James Crawford, Managing Director of PR Agency One, said, “Nederman’s solutions can be deployed across a wide range of market segments and our job is to communicate their benefits to a diverse group of vertical sectors. Its solutions lend themselves well to editorial and have strong recycling and health and safety benefits.”