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APPOINTMENT NEWS: Virgin Media Business appoints Base One Interactive

Virgin Media Business has appointed Base One Interactive to focus on its digital marketing planning.

Base One Interactive will be responsible for web design, search marketing, email and mobile activity.

Speaking about the appointment, Jon Hexter, head of marketing communications for Virgin Media Business, said, “The ever increasing digitisation of content and platforms means our marketing has to reach and engage our audiences wherever they may be. And as a Virgin brand we want to challenge the traditional and continue to bring something new to the market. That means we have to be innovative in everything we do, and is why having an agency that can work alongside us to deliver bold and clever digital marketing is so crucial,”