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B2B Awards Winners 2015

Hundreds of marketers descended on the HAC in London for the biggest B2B awards event in Europe last night.

There were big wins for April Six, who scooped 'B2B marketing communications agency of the year', Catherine Howard, who took 'Marketer of the year', and OgilvyOne, who won the coveted Grand Prix prize for campaign of the year.

It was a fantastic night for OgilvyOne, with two of their arms securing victories across four separate categories. In addition to the Grand Prix award, OgilvyOne also took home ‘Best use of content marketing’, with OgilvyOne Business claiming ‘Best use of direct mail’ and ‘Best brand initiative’.

Other notable wins included Wildfire for ‘B2B PR agency of the year’ and Access Group for ‘B2B marketing team of the year.’

Scroll down for the full list of winners, runners-up and highly commended entrants.


Category 1: Best multichannel campaign

WINNER: 'Secure thinking' for Fujitsu UK & Ireland by Harvard, DirectionGroup, Coterie Marketing

Runner-up: 'Time to strike' for Juniper Networks by Stein IAS

Category 2: Best use of direct mail

WINNER: 'Factory of the future' for Atos by OgilvyOne Business

Runner-up: 'CMO campaign' for Adobe by OgilvyOne Business

Category 3: Best use of live event marketing

WINNER: 'Choc-ices, nasty legal disputes and 100 per cent client satisfaction' by Berwin Leighton Paisner

Runner-up: 'Owning the day' for Oracle by Earnest

Category 4: Best public relations campaign

WINNER: 'The five per cent club: Investing in a generation' for QineticQ by PHA Media

Highly commended: 'The digital skills gap: Bringing the voice of 90 million European youth to policy makers' by Tata Consultancy Services

Category 5: Best use of creative

WINNER: 'Avoid the horror' for Powwownow by Hometown London

Highly commended: ‘Roofing gods’ for USG by gyro Chicago

Category 6: Best use of digital techniques or technologies

WINNER: ‘EcoCam – Small data – Big Business’ for MAN Diesel & Turbo by Klausen + Partners

Runner-up: ‘Mobile landlord’ for Direct Line for Business by MRM Meteorite

Category 7: Best use of social media

WINNER: ‘The portrait of an inventor series’ by RS Components

Runner-up: ‘PowwowHELPMEnow’ for Powwownow by PHA Media

Category 8: Best use of content marketing

WINNER: ‘Dispatches from the Wimbledon Championships’ for IBM by OgilvyOne

Runner-up: ‘BuildFire’ for BuildFire by Wyatt International

Category 9: Best Website

WINNER: ‘Recycled papers’ for Arjowiggins Graphic UK by Our Name is Mud

Runner-up: ‘Top of the class responsive website’ for Adobe by Torpedo

Highly commended: Gecko makes it personal’ for Gecko by Gecko and Made Together

Category 10: Best use of customer insight

WINNER: ‘Think blue’ for EDF Energy by Abundance

Category 11: Best use of thought leadership

WINNER: ‘World turning: The Arcadis Sustainable Cities Index’ for Arcadis by Man Bites Dog

Runner-up: ‘ by Adobe – Navigating brands through the digital transformation’ by Adobe

Category 12: Best limited-budget campaign

WINNER: ‘Bringing augmented reality to direct mail’ for Unity Technologies by Digital Radish

Runner-up: ‘Discover the superhero in you’ for Amadeus UK by The Think Tank

Category 13: Most commercially successful campaign

WINNER: ‘Lead generation factory’ for Atos by The Marketing Practice

Highly commended: ‘Access Group – 3D workforce’ for Access Group by The Crocodile

Category 14: Best integration of sales and marketing

WINNER: ‘Brother UK electrical label printer re-launch’ for Brother by gyro

Runner-up: ‘Lenovo education demo kits – ThinkLab’ for Lenovo by Twogether Creative

Category 15: Best use of account-based marketing

WINNER: ‘Unmissable’ for Fujitsu by Momentum ABM

Category 16: Best channel marketing initiative

WINNER: ‘Think blue’ for EDF Energy by Abundance

Runner-up: ‘LV= personal sick pay’ for LV= by Moreish Marketing

Category 17: Best SME-targeted campaign

WINNER: ‘Let's do business’ for Zipcar by Really B2B

Runner-up: ‘Small is the new big’ by MasterCard

Category 18: Best corporate decision-maker-targeted campaign

WINNER: ‘Mitie executive relationship programme’ for Mitie Facilities Management by The Marketing Doctors

Runner-up: ‘Xerox CPS demand generation’ for Xerox by Fox Parrack Singapour

Category 19: Best internal audience campaign

WINNER: ‘Safety counts’ for Svitzer by Cross-Border Communications

Runner-up: Connect the dots’ for Misys by Earnest

Category 20: Best existing customer programme

WINNER: ‘The mobile CDM service’ by Idea Bank

Runner-up:  ‘Dentsply rewards’ for Dentsply UK by Stream

Highly commended: ‘Building together’ for John Deere by gyro Chicago

Category 21: Best brand initiative

WINNER: ‘Outperformance’ for Investors in People by OgilvyOne Business

Runner-up: ‘Mailmen’ for Royal Mail MarketReach by Publicis Chemistry

Category 22: Best product launch campaign

WINNER: ‘DAVE product launch’ for Nuaire by Lesniak Swann

Highly commended: ‘LV= personal sick pay’ for LV= by Moreish Marketing

Category 23: Best lead generation or nurturing campaign

WINNER: 'Intelligent operations programme' for Genpact by The Marketing Practice

HIGHLY COMMENDED: 'EcoCam - Small data - Big business' for MAN Diesel & Turbo by Klausen + Partners

Category 24: B2B marketer of the year

WINNER: Catherine Howard, head of UK&I marketing, Atos

Category 25: B2B marketing team of the year

WINNER: Access Group

Category 26: B2B PR agency of the year

WINNER: Wildfire

Runner-up: 3 Monkeys Communications

Category 27: B2B marketing communications agency of the year


Runner-up: The Marketing Practice

Grand Prix: Campaign of the year

WINNER: ‘Dispatches from the Wimbledon Championships’ for IBM by OgilvyOne