B2B Awards Winners 2015
Hundreds of marketers descended on the HAC in London for the biggest B2B awards event in Europe last night.
There were big wins for April Six, who scooped 'B2B marketing communications agency of the year', Catherine Howard, who took 'Marketer of the year', and OgilvyOne, who won the coveted Grand Prix prize for campaign of the year.
It was a fantastic night for OgilvyOne, with two of their arms securing victories across four separate categories. In addition to the Grand Prix award, OgilvyOne also took home ‘Best use of content marketing’, with OgilvyOne Business claiming ‘Best use of direct mail’ and ‘Best brand initiative’.
Other notable wins included Wildfire for ‘B2B PR agency of the year’ and Access Group for ‘B2B marketing team of the year.’
Scroll down for the full list of winners, runners-up and highly commended entrants.
Category 1: Best multichannel campaign
WINNER: 'Secure thinking' for Fujitsu UK & Ireland by Harvard, DirectionGroup, Coterie Marketing
Runner-up: 'Time to strike' for Juniper Networks by Stein IAS
Category 2: Best use of direct mail
WINNER: 'Factory of the future' for Atos by OgilvyOne Business
Runner-up: 'CMO campaign' for Adobe by OgilvyOne Business
Category 3: Best use of live event marketing
WINNER: 'Choc-ices, nasty legal disputes and 100 per cent client satisfaction' by Berwin Leighton Paisner
Runner-up: 'Owning the day' for Oracle by Earnest
Category 4: Best public relations campaign
WINNER: 'The five per cent club: Investing in a generation' for QineticQ by PHA Media
Highly commended: 'The digital skills gap: Bringing the voice of 90 million European youth to policy makers' by Tata Consultancy Services
Category 5: Best use of creative
WINNER: 'Avoid the horror' for Powwownow by Hometown London
Highly commended: ‘Roofing gods’ for USG by gyro Chicago
Category 6: Best use of digital techniques or technologies
WINNER: ‘EcoCam – Small data – Big Business’ for MAN Diesel & Turbo by Klausen + Partners
Runner-up: ‘Mobile landlord’ for Direct Line for Business by MRM Meteorite
Category 7: Best use of social media
WINNER: ‘The portrait of an inventor series’ by RS Components
Runner-up: ‘PowwowHELPMEnow’ for Powwownow by PHA Media
Category 8: Best use of content marketing
WINNER: ‘Dispatches from the Wimbledon Championships’ for IBM by OgilvyOne
Runner-up: ‘BuildFire’ for BuildFire by Wyatt International
Category 9: Best Website
WINNER: ‘Recycled papers’ for Arjowiggins Graphic UK by Our Name is Mud
Runner-up: ‘Top of the class responsive website’ for Adobe by Torpedo
Highly commended: ‘Gecko makes it personal’ for Gecko by Gecko and Made Together
Category 10: Best use of customer insight
WINNER: ‘Think blue’ for EDF Energy by Abundance
Category 11: Best use of thought leadership
WINNER: ‘World turning: The Arcadis Sustainable Cities Index’ for Arcadis by Man Bites Dog
Runner-up: ‘CMO.com by Adobe – Navigating brands through the digital transformation’ by Adobe
Category 12: Best limited-budget campaign
WINNER: ‘Bringing augmented reality to direct mail’ for Unity Technologies by Digital Radish
Runner-up: ‘Discover the superhero in you’ for Amadeus UK by The Think Tank
Category 13: Most commercially successful campaign
WINNER: ‘Lead generation factory’ for Atos by The Marketing Practice
Highly commended: ‘Access Group – 3D workforce’ for Access Group by The Crocodile
Category 14: Best integration of sales and marketing
WINNER: ‘Brother UK electrical label printer re-launch’ for Brother by gyro
Runner-up: ‘Lenovo education demo kits – ThinkLab’ for Lenovo by Twogether Creative
Category 15: Best use of account-based marketing
WINNER: ‘Unmissable’ for Fujitsu by Momentum ABM
Category 16: Best channel marketing initiative
WINNER: ‘Think blue’ for EDF Energy by Abundance
Runner-up: ‘LV= personal sick pay’ for LV= by Moreish Marketing
Category 17: Best SME-targeted campaign
WINNER: ‘Let's do business’ for Zipcar by Really B2B
Runner-up: ‘Small is the new big’ by MasterCard
Category 18: Best corporate decision-maker-targeted campaign
WINNER: ‘Mitie executive relationship programme’ for Mitie Facilities Management by The Marketing Doctors
Runner-up: ‘Xerox CPS demand generation’ for Xerox by Fox Parrack Singapour
Category 19: Best internal audience campaign
WINNER: ‘Safety counts’ for Svitzer by Cross-Border Communications
Runner-up: ‘Connect the dots’ for Misys by Earnest
Category 20: Best existing customer programme
WINNER: ‘The mobile CDM service’ by Idea Bank
Runner-up: ‘Dentsply rewards’ for Dentsply UK by Stream
Highly commended: ‘Building together’ for John Deere by gyro Chicago
Category 21: Best brand initiative
WINNER: ‘Outperformance’ for Investors in People by OgilvyOne Business
Runner-up: ‘Mailmen’ for Royal Mail MarketReach by Publicis Chemistry
Category 22: Best product launch campaign
WINNER: ‘DAVE product launch’ for Nuaire by Lesniak Swann
Highly commended: ‘LV= personal sick pay’ for LV= by Moreish Marketing
Category 23: Best lead generation or nurturing campaign
WINNER: 'Intelligent operations programme' for Genpact by The Marketing Practice
HIGHLY COMMENDED: 'EcoCam - Small data - Big business' for MAN Diesel & Turbo by Klausen + Partners
Category 24: B2B marketer of the year
WINNER: Catherine Howard, head of UK&I marketing, Atos
Category 25: B2B marketing team of the year
WINNER: Access Group
Category 26: B2B PR agency of the year
WINNER: Wildfire
Runner-up: 3 Monkeys Communications
Category 27: B2B marketing communications agency of the year
WINNER: April Six
Runner-up: The Marketing Practice
