B2B buyers want hard facts during purchase decision

B2B buyers prefer facts and stats to help them make a buying decision, according to a recent study from Blue Nile Research.

When asked which types of content would make them most likely to follow a call-to-action, 46 per cent of respondents cited data and statistics as the key influencers.

Other considerations included blog posts (18 per cent), video content (18 per cent) and infographics (10 per cent), demonstrating B2B buyers find hard information highly persuasive.

Eight out of 10 respondents stated they would undertake an online search and visit a brand’s website when researching a potential purchase.

The next most popular ports-of-call were customer reviews/case studies (54 per cent), blog posts (25 per cent), social (20 per cent) and mobile (14 per cent).