B2B marketers don’t rate their omnichannel performance

Just under a third of B2B marketers think their organisation is better than average at omnichannel marketing, according to a report published by B2B Marketing and Sitecore.

While 30% of those surveyed believe their business is either ‘very’ or ‘quite’ effective, 42% see their performance as average, and over a quarter (28%) rate themselves as ‘quite’ or ‘very’ ineffective.

In addition, just 19% of respondents said omnichannel marketing was a priority for their organisation.

Jess Pike, senior editor at B2B Marketing, said: “Customer expectations of B2B brands are evolving rapidly, and B2B marketers have a lot to lose by failing to get on board. Omnichannel isn’t so much a ‘nice to do’ but a top-of-the-priority-list-no-brainer.”

The first report in a three-part series, What is omnichannel and why should we be doing it?, is available to download now.

What is omnichannel and why should we be doing it?

Omnichannel marketing is often misunderstood. In the first of a three-part report, carried out in association with Sitecore, we sought to pinpoint exactly where B2B marketers are on their omnichannel journey.

Download this report

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