Berlitz appoints Fox Agency to reposition its brand
Integrated B2B marketing specialist Fox Agency has been appointed by language course provider Berlitz.
Fox will be responsible for repositioning and developing new communications for the Berlitz Method, the company's language instruction programme.
In addition, the agency will position and promote Berlitz’ new and improved online learning platform – Berlitz Virtual Classroom (BVC) – to both internal and external B2B audiences around the globe. Fox was appointed following a pitch in Germany against global agencies from Europe, the US and Mexico.
Ben Fox, director at Fox Agency, said: “This is a great appointment as we’re reinvigorating part of a great and trusted brand. As with all our clients, we’re looking to ensure our work not only looks great but is effective and exceeds Berlitz’ expectations.”
Marco Costa, global marketing director at Berlitz, said: “We’re looking forward to working with Fox Agency – a team that clearly has proven integrated B2B marketing skills and experience.”
Fox will be working with the Berlitz team in Barcelona, Frankfurt and Princeton in the US.
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