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BRAND CAMPAIGN NEWS: Adobe calls time on marketing myths

Adobe is standing up for marketers in its latest campaign called ‘Metrics not myths’.

Quoting a recent study by The Fournaise Marketing Group, Adobe said 80 per cent of CEOs don’t trust marketers and 70 per cent believe marketers are too disconnected from business results.

The technology company thinks these are outdated preconceptions and aims to bust several marketing myths. The first myth up for scrutiny is, ‘Marketing is BS’. Adobe aims to bust it by highlighting the analytics available as part of its Marketing Cloud technology.

Other myths like ‘Social media is worthless’ and ‘Marketers hate big data’ will roll out in the coming days and weeks. Social media and video activity will also support the campaign.

Read a blog post from Ann Lewnes, Adobe CMO, speaking about the campaign.