BRAND CAMPAIGN NEWS: Alibaba launches video mini-series
Online market place Alibaba has released a video mini-series detailing how it helped three start-ups grow their businesses.
The 'Good ideas, great businesses' webisodes are designed to raise awareness of Alibaba’s services among entrepreneurs and SMEs. Each episode is about eight minutes long and is available to view on the Alibaba website.
The online market place staggered the posting of the videos and has been using Twitter and Facebook to promote them.