BRAND CAMPAIGN NEWS: Arjowiggins capitalises on Olympic fever
Arjowiggins Creative Papers is making the most of the burgeoning Olympic fever with its latest brand awareness campaign, ‘Typographics Games’, for its premium paper brand, Conqueror.
The competition, targeted at international designers, requires entrants to design a poster about sports on one of the papers from the Conqueror range.
The paper manufacturer has announced the judging panel for the competition will be headed by typographer Jean François Porchez and will include Tim Lindsay, president of D&AD, Patrick Burgoyne editor of creative review and other influential creatives.
The campaign has seen almost 800 entries since its launch in November last year, the closing date is 30 April. An online vote will determine the top 50 entries and the panel will choose a final winner on 14 June.