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BRAND CAMPAIGN NEWS: Arjowiggins launches a DM campaign to inspire businesses

Paper manufacturer, Arjowiggins Graphic has launched a new direct marketing campaign aimed to show businesses the benefits of its green paper stocks.

The new campaign features colourful and eye-catching mailers and brochures, printed on Arjowiggins’ ‘Satimat green’ and ‘Maine gloss green’ paper stocks.

Targeting printers and designers – through a total of 3,500 mailers and 4,000 brochures to be sent – the initiative is designed to showcase the results that can be achieved when choosing the company’s recycled papers for marketing communications.

Chris Sandwell, sales and marketing director at Arjowiggins’ UK sole distributor, Elliott Baxter & Company, said, “It is important that printers are aware of products that give a high quality result while maintaining recycled fibre content. We have seen a real demand for stocks such as ‘Satimat green’ and ‘Maine gloss green’ and, as CSR becomes more of a priority on the business agenda, these products are the perfect choice for end-users looking for quality finish that doesn’t compromise green credentials.”