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BRAND CAMPAIGN NEWS: British companies given a health check

Health insurer, PruHealth has partnered with consultancy services provider Mercer to launch its ‘Britain’s Healthiest Company’ campaign.

The index will survey employers and employees at organisations with over 100 employees to capture deep insight into the biggest health risks facing the corporate population. It will highlight the companies who are demonstrating best practice when it comes to looking after the health and wellbeing of their staff.

Participating organisations will receive a Corporate Health Report detailing the main health risks facing their organisation along with tailored improvement recommendations. Employees will receive a Personal Health Report providing a personal health recommendations.

Neville Koopowitz, CEO at PruHealth said, “With an ageing population, rising retirement age and the increase in chronic diseases linked to lifestyle it is becoming more critical than ever to ensure a healthy long-term workforce. Organisations are starting to recognise the link between a healthy workforce and a healthy bottom line, as those that encourage health and wellness within the workplace see lower sickness absence, lower presenteeism and greater productivity.

“The Britain’s Healthiest Company Index will give vital insight and understanding into how healthy today’s workforce is and which organisations are holding the gold medals when it comes to safeguarding their employees’ health and motivating them to lead a healthier way of life.”

The results will be published early in 2013.