BRAND CAMPAIGN NEWS: Bytes Document Solutions destroys printers on film
Bytes Document Solutions has created a brand awareness video with a difference.
The video, designed to tap into the frustrations many office workers feel when let down by their printers, features employees smashing printers with sledgehammers and axes set to a soundtrack of dubstep and classical music.
The advert, set to launch on Friday 13th April, will feature on the company's main site and the campaign microsite ihateprinters.co.uk. The epic film has been supported by an equally epic quote from Darren Spence, MD of Bytes Document Solutions and the brain behind the idea. He said, “We felt it our duty to take on the burden of Corporate PLC and every frustrated office worker in the Country and fight back! No longer should the office printer control our lives, it was payback time.”
Video marketing is new for the print services company, it launched its first video last month.