BRAND CAMPAIGN NEWS: Cisco highlights the power of the internet
Cicso has unveiled a global marketing campaign highlighting the possible future of connecting everything to the internet – ‘The internet of everything’.
The ‘Tomorrow starts here’ campaign was developed with Goodby Silverstein & Partners and will include broadcast advertising, social media and digital. Helping to illustrate the point behind the campaign, ‘Tomorrow starts here’ will feature augmented reality-enabled print advertising.
John Chambers, chairman and chief executive officer at Cisco, said, “When the Internet emerged just over two decades ago, it changed everything. But what we’re about to see makes that pale in comparison. The Internet of Everything will disrupt all kinds of industries. That means new opportunities, new businesses, new experiences and new services. And big opportunities for people, companies, and countries.
Cisco is hoping the campaign will raise brand awareness around its products and its ability to support billions of connected devices.
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