BRAND CAMPAIGN NEWS: Cisco hosts open house for The Olympics

Cisco, the official network infrastructure supporter of the 2012 Olympic Games, is further capitalising on The Games with the opening of a ‘show home’ close to the Olympic Park.

Cisco House is designed to be an experience illustrating the opportunities for businesses to save money via the creation of new business and service models.

Opening at the end of April for five months, Cisco House showcases the best of Cisco’s technology. Meeting rooms are rich in video experiences such as TelePresence suites, communication pods and plasma display screens.

The groundfloor is filled with interactive experiences such as a walkthrough look at how businesses are using the Cisco network, and a virtual city tour that tracks the evolution of technology in London. The top floor of Cisco House is a networking area with views of the Olympic Stadium.

Phil Smith, CEO Cisco UK and Ireland, said, “The focus of Cisco House is not on what Cisco makes, but what we make possible. We aim to engage leaders around innovation and new business models, using global case studies to reveal how our partnerships and Cisco capabilities are essential enablers for best-in-class country, city or business transformations.”