BRAND CAMPAIGN NEWS: HP’s resellers race to the top in latest campaign

Hewlett Packard, in conjunction with Intel, has launched a new reseller incentive campaign. The aim is to increase the sales of Intel based HP server products in the UK and Ireland.

The new ‘Peak to peak’ campaign, developed by motivation and incentives agencies Corporate Rewards, targets HP’s partners across the two countries. It challenges participant avatars to climb the peaks of 12 of the world’s highest mountains online. HP’s internal sales teams will also be involved in the competition, but in a separate, parallel incentive.

The winning resellers will be granted a themed reward and the chance of a real life mountain-top holiday.

Paul Kember, UK and Ireland country manager at HP’s industry standard servers division, says, “From initial feedback from the HP UK and Ireland channel we are very confident that ‘Peak to peak’ will be a great success and help contribute in a fun and innovative way to the continued growth of the HP industry standard server business”.

Sean Wilkinson, managing director at Corporate Rewards, adds, “’Peak to peak’ represents reflects both organisations’ belief in the importance of the role of incentives in boosting reseller sales performance’.

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