BRAND CAMPAIGN NEWS: Plantronics brings carnival flavour to conference calling

Audio communications company, Plantronics has launched a carnival themed Pan-European marketing campaign designed to bolster its brand awareness.

The ‘Make conference calling better’ campaign, designed by DirectionGroup, will include press and banner advertising with the aim of driving traffic to a microsite. The creative has been translated into six different languages and will run across the EMEA.

Richard Robbins, head of demand generation programmes EMEA, Plantronics, said, “DirectionGroup have done a great job in devising a wry and attention grabbing campaign that will bring our proposition to life, and importantly communicates that Plantronics solutions ‘make conference calling better.”