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BRAND CAMPAIGN NEWS: Shock tactics help reduce number of workplace accidents

A safety awareness campaign launched by UK engineering, IT and facilities services company, NG Bailey, has contributed to reducing the number of accidents in the workplace to an all-time low.

The hard-hitting ‘Safety First and Foremost’ initiative from NG Bailey uses alarming statistics and graphic images on a series of posters to push health and safety messages out to its 3000 staff, plus its subcontractors nationwide.

The company’s ultimate goal of achieving an accident-free workplace is proving a success after it reported an 18 per cent year-on-year reduction in RIDDOR (reporting of injuries, diseases and dangerous occurrences regulations) incidents.

Stuart Mortimer, director of safety, health, environment and quality at NG Bailey, said, “After a lot of hard work, NG Bailey – in common with our industry as a whole – is seeing a consistent decline in the number of workplace accidents.

“Our new approach was designed to be topical, eye-catching, thought-provoking and, above all, memorable. The posters were unveiled as an antidote to traditional safety campaigns, which often fall into the trap of being hackneyed, tired, and merely a ‘tick box’ exercise.”