BRAND CAMPAIGN NEWS: Vodafone uses outdoor advertising in B2B campaign

Vodafone has launched an outdoor brand campaign aimed at key decision makers in UK businesses.

The campaign, designed to promote its One Net call diversion service for businesses, launched on 6 February and features satirical posters depicting team building sessions.

The creative is supported by research, completed by Vodafone and YouGov, about employees’ attitudes to team building events. Research revealed employees would rather skip cringe-worthy trust exercises, and use better communication and tools for flexible working to improve teamwork.

The posters can be found on the London Underground network and on the Eurostar, they feature the strap line ‘There is a better way to build your business and it’s called Vodafone One Net’. The campaign uses four different creative executions and was designed to be a playful way of highlighting the company’s product offering.