BRAND CAMPAIGN NEWS: Volkswagen supports fleet managers

Volkswagen Fleet Services has launched a brand awareness advertising campaign aimed at fleet managers.

Print campaign: It reads - "And another thing, the people you'll deal with are as reliable as our cars"

The ‘We’re with you all the way’ campaign is designed to position Volkswagen Fleet Services as making life easier for its audience. The campaign will run in trade publications until the end of May and online via banner ads and MPUs until the end of year. Activity will also run across Facebook and Twitter.

Rob Taylor, fleet marketing manager for Volkswagen Fleet Services, said, “We’re delighted to be launching this new campaign which further builds on our relationship with fleet managers and understanding the complexities of the day-to-day challenges of their role. The ads play on the humorous side of Volkswagen Fleet, a side which over the years we have become renowned for within the industry.”