BRAND CAMPAIGN NEWS: Wickes engages local businesses with advertising on the go

Wickes, hardware supplier for trade and DIY, has launched a new outdoor advertising-based campaign to increase awareness about store in Lichfield.

The campaign – in collaboration with van-based poster company Posters in Transit – uses tradesmen’s vans operating in the store’s catchment area.

Gurdeep Chumber, merchandise manager at Wickes Lichfield, says, “By using tradesmen’s vans we can easily reach the store’s targeted trade audience, especially on a local level, as well as communicating with a general DIY audience.”

Wickes’ three-month campaign features two creative themes promoting its ‘price match promise’ and ‘next day delivery’ offers.