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BRAND CAMPAIGN NEWS: Young Enterprise aims to ‘save a lost generation’

Business education charity Young Enterprise has launched its 50th anniversary campaign aimed at encouraging business leaders to get involved with its work.

The ‘Save a lost generation’ campaign, created by MNDB and UM London, is based on a series of posters highlighting the youth unemployment crisis. ECN Live’s office digital OOH network will be a key pillar in the campaign and will make the creative visible to office workers in leading firms across London.

As well as OOH, the campaign will feature online and social media and press activity. Photographer, Daniel Allan worked alongside the agencies to create the posters that will appear in key locations throughout the UK.

Serge Nicholls, managing partner at MNDB Advertising, said, “Young Enterprise has played a crucial role in preparing young people for going into the workplace for the past 50 years but never has its role been as important as today in these times of massive youth unemployment. The campaign simply but brutally demonstrates this.”