BRAND NEWS: Airbus ‘Owns the sky’ with help from the FT
Airbus has teamed up with the Financial Times to produce the publications first cover wrap. The Airbus cover wrap is part of its ‘Own the sky’ campaign and is designed to communicate the strong business potential of the A380 – British Airways’ first A380 aircraft.
The cover was included on all print copies of the FT distributed by British Airways at London Heathrow Airport.
Ben Hughes, the Financial Times’ global commercial director and deputy CEO, said: “This is a great example of a campaign that is highly targeted to the FT’s global audience, and is testament to the continued value of print advertising. It stresses the importance of cultivating close relationships with leading businesses like Airbus to ensure a bespoke and value added approach to each campaign.”