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BRAND NEWS: Dassault Systèmes returns with 'If we' campaign

Dassault Systèmes has launched the 2013 activity of its ‘If we’ campaign. A business problem is presented in each industry Dassault covers and it associates the resolution of the problem with the use of its software platform, the 3DExperience.

The campaign includes TV adverts aired on BBC World, CNN and more, print advertising in professional publications such as the Financial Times, digital executions and poster campaigns.

Designed with agency TheFrameworks, ‘If we’ features scenarios that have already been brought to life with Dassault’s technology as well as aspirations that could be made real in the future.

Results from the 2012 campaign activity include a 33 per cent increase in the likelihood to recommend Dassault Systèmes after two months of the adverts airing. Brand favourability increased by 25 per cent after two months of the adverts going live and 73 per cent of Dassault’s target audience said the ads achieved the objective of conveying the 3DExperience.