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BRAND NEWS: Hibu launches first campaign since rebrand

Hibu, formerly Yell Group, has launched its first campaign since it rebranded in May last year.

The 10-week campaign is designed to make SMEs aware of its digital marketing tools and is aimed at helping SMEs compete with big businesses for mobile and online customers.

‘Hibu. Made for business’ has six different executions created by illustrators from around the world and will include outdoor media, digital, social, local and national press and radio.

Laura Broderick, chief marketing officer at Hibu, said: “We are transforming Hibu from a leading provider of print and online advertising to being the leader of multi-channel marketing and advertising solutions for SMEs. As our first outbound campaign since we changed our name to Hibu, raising awareness of who we are and what we do is important.”