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BRAND NEWS: Monster launches first integrated B2B marketing campaign

Recruitment website, Monster is launching its first fully integrated B2B marketing campaign, spearheaded by recently appointed marketing director, Sinead Bunting.

Set to go live on 28 October, the campaign will showcase Monster’s B2B offering by tackling the challenges and issues HR and recruitment professionals face with messaging that features mythical creatures, elephants and quirky one-liners.

The multimedia, highly visible campaign will span digital, print, social media, CRM, direct mail, PR and sponsored events. This activity aims to drive traffic to a dedicated microsite where professionals can find out more about Monster’s HR technology innovations, products and services.

Plus, the digital, search and social strategy will target professionals across mobile, tablet and desktop to ensure Monster is present with messaging throughout the working day.

Digital display ads will feature on relevant B2B and HR professional networks, while keywords have been set up using Google search marketing. Promoted posts on Twitter, targeting HR professionals, will help to further engage the audience.

The print buy will see full-page insertions featured in publications including People Management, Recruiter and HR Director.

In addition, public relations outreach and blogger engagement will look to drive additional awareness for the campaign. In addition, sponsorship of a number of industry events, such as Personnel Today awards, will provide Monster with a direct opportunity to engage and speak with its audience.

Sinead Bunting said: “Finding the right candidate and attracting and retaining the best talent can be a labour-intensive, costly challenge for recruiters and HR professionals. We truly believe we have the technology and solutions to alleviate many of the issues recruiters and HR folk face day-in, day-out.