BRAND NEWS: O2 keeps Canary Wharf dry
O2 has constructed a canopy of umbrellas in Canary Wharf to celebrate its final wifi hotspot launching in the area.
Created by artists from Helix 3D, the exhibit is the UK’s biggest umbrella; measuring six by eight metres. The construction took three weeks to create and is made up of over 500 individual umbrellas. Over the coming days over 1.2 million people who pass through Reuters Plaza are expected to be covered under it.
The canopy of umbrellas has been opened to celebrate the final O2 hotspot being switched on, as part of O2's partnership with Canary Wharf Group. The union means access to free O2 wifi for the entire area, including the four shopping malls, 240 cafes, bars and restaurants. Consequently, the wifi will benefit the 100,000 strong business community as well as providing for a growing number of tech start-ups.
During the week passers-by will be encouraged to take photos of the installation and tweet their pictures using the hashtag #keepsyoucovered in order to win exclusive tickets to watch England vs. Argentina in the QBE Internationals at Twickenham on 9 November 2013.
Gavin Franks, MD for commerce at O2 said: “We’re delighted to celebrate the fact that O2 wifi has Canary Wharf covered through such a visually stunning display in one of London’s most iconic landmarks.
“We understand that access to free public wifi is becoming a right rather than a privilege and nowhere is the demand greater than in Canary Wharf. Every day, hundreds of thousands of digitally savvy people are looking to connect, shop, play and work across the estate. Now O2 Wifi can make that easier for them with our free, fast, reliable wifi for all.”