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BRAND NEWS: TFL gives TaxiCast the green light

BrightMove Media has received official authorisation from Transport for London to launch TaxiCast (digital taxi-top advertising) on the first fleet of 25 London black taxis.

This is the world’s first regulated and approved commercial roll out of digital roof top advertising on London black cabs. 

Aimed at city workers, the taxi can be quickly fitted out with the roof-mounted panel which is then centrally controlled to offer advertisers geo and time targeted digital advertising on the streets of the capital.

Piers Mummery, chief executive of BrightMove Media, said: “Today marks an important day in the progress of digital outdoor advertising. Our fleet is signed up and ready to go, we have committed advertisers and the equipment is being fitted to the fleet right now.”

Over the course three months the company's ‘First Fleet’ will be responsible for delivering over two million vibrant  ads to London’s unique cityscape, day and night.