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BRAND NEWS: TIE Kinetix implements instant rebrand

E-Commerce and channel marketing solutions provider, TIE Kinetix has implemented an instantaneous rebrand for digital channel, Unify, formally Siemens Enterprise Communications.  

The company announced it had utilised its Content Syndication Platform to ensure that updated branding and messaging was instantaneously implemented across the company’s partner channel in 49 countries and 14 languages following its recent rebrand on October 15th.

The solution automatically withdrew Siemens Enterprise Communications branded materials from partner websites and Twitter handles and replaced them with Unify branded tools, assets and resources instantly and with zero sales downtime. In the midst of a complicated global rebrand, the TIE Kinetix Content Syndication solution enabled Unify partners to continue business as usual, without risking costly interruptions or having to dedicate manpower to update systems. 
Marc Aghili, SVP global indirect channels at Unify, said: “Business efficiency is critical for companies working to maintain positive sales activity and to compete effectively in today’s global market.

“Our partner channel is a strategic revenue source for our company and it’s important that they have the latest information and resources made available to them to enable them to leverage our new brand. The TIE Kinetix Content Syndication Platform ensured that there was zero lag time in getting our updated branding out to our global partner sales channel, which helped business continue effectively and efficiently, without any headaches for Unify or our partners.”
Meanwhile, Jan Sundelin, CEO at TIE Kinetix, commented on the rebrand: “Like any global brand, Unify cannot afford to have the sales downtime that allows competitors to jump in and steal potential revenue.

“Rebranding in today’s market must be fast and simple, and TIE Kinetix is dedicated to ensuring that our customers’ partner channels always function positively and promote marketing materials and messages that accurately support the brand at all times, even in the midst of a rebrand.”