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BRAND NEWS: Volkswagen extends partnership-focused brand promise

Volkswagen Commercial Vehicles has launched a campaign to remind business customers of the value for money it offers.

The campaign aims to highlight the cost effective ownership the brand can offer customers via fuel efficiency which products such as the Transporter BlueMotion Technology delivers. 

The multichannel campaign will run across print, radio and digital, with ads featuring both the Caddy and Transporter models. Plus, straplines such as ‘The Transporter with BlueMotion Technology travels from Margate to Munich on just one tank of fuel' intend to reinforce the company's message.

Created by adam&eveDDB, this nationwide activity is the second part of its partnership-focused brand promise and will run until December.

Mark Hopkins, head of marketing, Volkswagen Commercial Vehicles said: “We are very proud of how successful our partnership-focused brand promise has been so far, and it’s important that we maintain momentum, which makes this value campaign imperative. Small businesses need and expect value for money now more than ever, and this campaign really brings home the message that our vans are far more affordable than they may seem”.