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BRANDING CAMPAIGN: Birmingham goes international to attract new business

Birmingham has unveiled a marketing campaign to attract national and international investment to the city.

Business Birmingham, launched at beginning of November, is a 'long-term strategy' and will consist of activity on London Underground national and Netherlands based train stations. It is being supported by a new website, online advertising, SEO and social media.

The campaign is designed to reach a corporate audience and support the attraction of 7000 new jobs to the city. The campaign is based around facts that underpin its business credentials e.g. The city's access to a workforce of 2 million and its large scale and geographical location.

Emma Gray, director of marketing services at Marketing Birmingham, the city's marketing partnership, said, "Business Birmingham is not just a marketing campaign; it is a long-term strategy that must work to grow the private sector over the next 20 years.  With this in mind we will be working closely with our agency partners to ensure we keep all marketing collateral compelling and relevant to our target sectors and geographies."