BRANDING CAMPAIGN NEWS: Alibaba launches 'fail-safe' video campaign

Alibaba has launched a video campaign designed to make its core audience SMEs laugh.

The online marketplace has produced five new videos to show businesses it may have the solution to their problem on its site. The ‘Fail-safe’ campaign shows various scenarios that have gone wrong, e.g. a punch up between Greek politicians, followed by a possible solution courtesy of

There is no schedule of release for the videos yet but they will be posted on the company’s blog –

Watch one of the 'Fail-safe' videos now.

Alibaba often uses video in its campaigns. View some of its previous work.