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BRANDING CAMPAIGN NEWS: Atos pledges its 'personal best' for London 2012

Atos, the Worldwide Information Technology Partner of the Olympic and Paralympic Games has launched a brand awareness campaign showcasing its work with the Games.

The ‘Personal bests’ campaign will be aimed at existing and potential customers as well as staff. It will be integrated across all communications channels including roadshows and internal branding.

The campaign launch coincides with the successful completion of the final technical rehearsal of the Games IT system. To support the campaign key personnel have made personal best pledges.

Thierry Breton, chairman and CEO of Atos, pledged, “I will inspire the Atos team of business technologists for London 2012 to achieve their 'Personal bests' for the Games and flawlessly design, deliver and manage the world’s largest sports IT contract.”

‘Personal bests’ will run until the end of the year. Speaking about the campaign, Patrick Adiba, executive vice president, Olympics and major events at Atos said, “Our Personal Bests pledge will help galvanise the entire company and drive us towards our goal of making London 2012 the benchmark for technology at future major sporting events.”