BRANDING CAMPAIGN NEWS: Citrix launches HDFaces to UK TV
Technology company, Citrix has launched the UK arm of its global TV and radio campaign designed to raise awareness of its new high definition group video function for its GoToMeeting product.
The ‘Inspiration’ campaign went live in the US in July and will run until November in the UK. The new ‘HDFaces’ functionality has been in beta for a few months but was officially launched in August. As well as raising awareness, the new campaign is designed to ‘demystify the product’, showing how easy it is to use.
GoToMeeting HDFaces allows high definition video conferencing and screen collaboration for up to six people. Citrix said it saw 125 million sessions take place online last year and saw revenue from the product increase by 30 per cent.