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BRANDING CAMPAIGN NEWS: DHL launches biggest global ad campaign in 10 years

DHL Express has launched its biggest global advertising campaign for a decade.

The ‘International specialists’ campaign is designed to demonstrate the logistic company’s international delivery capabilities. It will run in national and global media, be translated into 25 local languages and screened on 280 television stations. Campaign activity in the UK will run across print, outdoor, digital, radio and TV.

The adverts depict key events being made possible thanks to DHL, from the delivery of a circuit board to space to the finishing touches of a designer dress in New York.

Shannon Diett, marketing director of DHL International (UK) commented, “The aim of this campaign is to re-establish our brand personality and marketing leadership, by showing how DHL is truly at the heart of businesses all over the world, operating at the “Speed of Yellow.”