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BRANDING CAMPAIGN NEWS: Hearthstone brings a Roman Goddess to B2B

Fund management group, Hearthstone Investments  is using Vesta, the Roman Goddess of the hearth, to target financial advisors as part of its latest campaign.

The campaign, created by Bakehouse Communications, is designed to communicate the launch of Hearthstone’s FSA authorised residential property fund. Adverts are being run across trade titles such as Trustnet, Money Marketing, Fund Strategy, and Citywire. A below the line campaign will run simultaneously and use email and social media.

Nick Baker, founder and managing director of Bakehouse Communications said, “This campaign was conceived and produced using a new and innovative creative platform. A co-creation approach that had the client fully engaged and collaborating all the way through the creative process.”