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BRANDING NEWS: Adobe launches Creative Cloud

Adobe has today unveiled its new Creative Cloud product, which seeks to serve as a ‘hub for making, sharing and delivering creative work.’

The subscription-based platform is centred around Adobe’s popular Creative Suite  software, which includes Photoshop and InDesign.

The new service offers subscribers a raft of new tools. Members can access and download the new CS6 features also announced today.

Shantanu Narayen, president and chief executive officer, Adobe, said, “The urge to be creative is universal, and harnessing the creative spark – in everyone from school children to creative pros – has never been more important.

“Wherever and whenever inspiration strikes, Adobe will be there to help capture, refine and publish your ideas.”