BRANDING NEWS: Adobe launches multi-million pound brand campaign

Adobe has announced it is to launch a multi-million pound marketing campaign in the UK.

The software company will launch the campaign on 27 February to showcase what it can do for brands, publishers and creatives in this increasing digital environment. It will be focusing on its most recent offering, Adobe SocialAnalytics, by launching with the theme ‘Adobe & social’.

The campaign will run on several channels including online, print, mobile, tablet and across national and industry-specific media, as well as social platforms. The main creative is based around Adobe's iconic red ampersand.

Speaking about the campaign, Emma Chalwin, brand director, EMEA at Adobe said, “This is our first brand campaign in the UK to raise awareness of the breadth of Adobe’s business, notably in the digital media and digital marketing space.

“The campaign is about more than us just telling our customers how we can help them; it is about giving them real life examples of how Adobe is transforming digital experiences. The creative does a fantastic job of bringing this to life, with the iconic red ampersand demonstrating the connection between Adobe the brand and its innovations and customer experiences.”