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BRANDING NEWS: Amazon to open digital innovation hub in London

Amazon has revealed plans to open its new global Digital Media Development Centre in London.

The investment will serve to further cement London’s position as one of the world’s leading tech cities and will house design and dev teams from Amazon properties Lovefilm and Pushbutton.

To be located in a 47,000sq ft building near Barbican, the new development will be populated by software engineers, user-interface experts and graphic designers, who will ‘focus on the creation of interactive digital services for TVs, game consoles, smartphones and PCs; the development of the digital media experience on Amazon websites around the world; and the building of services and APIs that power that digital media experience’.

Paula Byrne, managing director of the centre, said, “London is a hotbed of tech talent and testament to that fact is Amazon choosing the capital as the location for the new global Digital Media Development Centre.

“Innovation is part of the Amazon DNA and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices.”