BRANDING NEWS: Arjowiggins Creative Papers announce the rebirth of its Conqueror brand
Papers Manufacturer, Arjowiggins Creative Papers, announced the rebirth of its Conqueror range in a bid to enhance its new developments.
The rejuvenation of the Conqueror range developments includes the launch of Bamboo. New papers that dry faster, it also includes nine new colours in the Laid and Wove ranges including Cobalt, Lawn and Pearl. Finally new envelope formats available in three colours.
The rebirth of Conqueror is being supported by a campaign based around the theme " its not what you say, its how you say it". A number of marketing materials have been developed using the phrase with the aim of demonstrating with " with the right paper and use of creative design customers can be sure their messages will make an impact"
Conqueror commissioned Jean-FranÃ§ois Porchez to develop five exclusive typefaces to engage with designers. Arjowiggins hopes to be seen as a partner to designers by developing a tool that designers can use in their day-to-day life.
Business and marketing director at Arjowiggins Creative Papers, Jonathan Mitchell said," The rejuvenation of Conqueror responds to the evolving needs of our customers who are increasingly looking for innovative, contemporary designs and the latest technological solutions but insist on the highest quality and reliability with a strong emphasis on sustainability. Our new range really empowers designers to get their own unique messages to stand out using the latest papers and printing techniques."