BRANDING NEWS: B2B Marketing shares the evidence to success
B2B Marketing, the online community for B2B marketing experts, has unveiled its latest report at its Awards Showcase event, taking place at BFI Southbank today.
The Evidence, a collaboration between B2B Marketing, Decision Point and Peter Young (independent chairman and marketing consultant), uses award-winning case studies from the B2B Marketing Awards 2012 to answer the questions senior stakeholders are asking of their marketing department.
It draws out the evidence of marketing success from across the shortlisted entries to help engage stakeholders and build the business case for sustained marketing investment in 2013 and beyond.
The report covers the following areas:
- Market insight
- Product development and launch
- International expansion
- Building shareholder value
- Balancing brand development and demand generation
- Migrating to inbound and digital marketing
- Establishing effective marketing metrics
- Developing synergy between sales & marketing
This guide is suitable for client-side marketers that are responsible for building the internal business case for marketing investment. It will also prove useful for senior agency personnel to shape the advice they offer those clients.
The report is free to Premium Members, or is available to purchase for £150+VAT for non-members.