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BRANDING NEWS: BA launches new magazine

British Airways has launched a new magazine to celebrate the relaunch of its Executive Club.

Cedar Communications will publish The Club, adding to its existing BA magazine commitments, including High Life, Business Life and First Life.  

Charlotte Swift, editor of Cedar, said, “This is an important time for the Executive Club. 

“The relaunch reinforces the importance BA place on customer loyalty and is part of a £5bn investment programme BA is making across the whole airline on new aircraft, lounges, and technologies.”