BRANDING NEWS: Bank of America Merrill Lynch sponsors Opus Arte events
Bank of America Merrill Lynch has signed a three-year event sponsorship deal with Opus Arte Cinema.
The Royal Opera House revealed that the sponsorship will commence with Giselle screening in more than 300 cinemas around the world.
Rena De Sisto, global arts and culture executive at Bank of America Merrill Lynch, said: "Bank of America Merrill Lynch is delighted to collaborate with the Royal Opera House in helping it to expand its important and innovative Opus Arte programme."
For more branding news visit the Branding Knowledge Bank