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BRANDING NEWS: Cazenove strives for brand 'perfection'


Investment and personal wealth management company, Cazenove Capital Management has launched a brand campaign to demonstrate its services in a creative way.


The 'Poise and perfection' campaign was launched in print and online to raise brand awareness and keep Cazenove front of mind.


The financial brand goes back as far as 1823 and claims to be 'one of the most trusted names in the financial community'. Uffindell, the branding agency responsible for the campaign, were challenged to maintain Cazenove's respected brand identity while being creative.


Victoria Hayes. head of marketing - investment funds at Cazenove said, "We needed a new creative platform to capture and communicate our unique approach to investment fund and personal wealth management. We chose to work with Uffindell as the team immediately understood the essence of our business."