BRANDING NEWS: Centrica launches web app
Centrica has become the first FTSE100 company to release a web app as part of its corporate communications strategy.
Developed by The Group and aimed at a wide user base, the cross-platform app serves as a one stop shop for Centrica information and includes blogs, news, share prices, calendars and video content.
Simon Henderson, director of corporate responsibility and digital media at Centrica, said, “The needs of our audiences are always evolving, so we’re very glad to make this new channel available and hope that they see it as adding value to our overall communications.
"We are particularly keen on having a platform that we can update quickly and easily through our existing systems and one that works across the widest range of devices."