BRANDING NEWS: CIM undergoes brand refresh
The CIM has undergone a brand refresh with the aim of creating stand out communications materials.
Creative agency Milestone has worked with the 100 year old association to create a campaign for 2012/13 as well as freshening up the brand’s look and feel. The campaign is based around the strap line ‘Power to change’ and uses a geometric landscape of triangles combined with a new font and bright colour palette.
Speaking about the campaign Ian Sutton, director of Milestone said, “We needed to give the branding prestige, energy and versatility to work across the different materials and media.
“Despite the challenging economy we wanted a positive and dynamic message to reflect the way that CIM can help transform careers and companies in these difficult times”.