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BRANDING NEWS: ControlCircle begins rebrand

GyroHSR has been appointed by ControlCircle, the global provider of data centre services, and has begun work on a digital project to build a new website and intranet, before embarking upon a complete brand overhaul.
Following a seven-way competitive pitch, the agency was awarded the contract based upon the strength of its branding credentials and the level of relevant sector experience.
As a leader in the design, implantation and management of IT infrastructures, ControlCircle recognised the need to have a brand and website which matched and portrayed the company's expertise in the digital arena.
Danny Turnbull, Managing Director of the Manchester office of GyroHSR, commented: "By working with GyroHSR, we believe that ControlCircle will be able to position themselves in manner that is congruous with the level of service that the company offers.
"We will be completing a full rebranding exercise to re-position and create stronger core messages for the company. We have already started on the digital project, and are in the planning stages for the other aspects of the contract."