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BRANDING NEWS: CPC race to brand recognition victory

 An example of a Legends car 

CPC has announced it will be branding its own race car in the CPC Legends Championship to raise its profile and communicate it ‘Trade Secrets' campaign to it customers.

The distributor of electrical products is already the title sponsor for the races but wanted to maximise its visibility with the liveried cars. The company has asked motorsports presenter Paul Musselle to drive them and hopes he will repeat his previous win at the Legends Championship.

The ‘Trade Secrets' CPC is hoping to reveal to its customers will allow them to have access to over 1000,000 products at trade prices through the CPC website.

Chris Haworth, managing director of CPC is looking forward to the coverage the brand will receive. He said "The addition of a race car and the media drive vehicle means we can really up our level of exposure and spread the CPC name to motorsport fans."

Legends cars are based on pre-war Ford, Chevy and Dodge bodies with a unique 'Funny Car' style, like a 21st century Herbie, albeit with slightly less personality. The rules in place restrict modifications and are designed to highlight the talent of the drivers.