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BRANDING NEWS: Darley races in agency to raise B2B profile

Darley, a Dubai based racing stud farm, has appointed marketing agency Clark McKay and Walpole to raise its B2B profile across Europe.

Clark McKay and Walpole will be responsible for brand development work which will incorporate above the line brand activity, direct marketing and a new website to attract professional horse breeders, trainers and bloodstock agents to Darley's services. Clark McKay and Walpole will work with Darley across all its operations based in the UK, Ireland, France, Australia, the US, Japan and Dubai.

John Boyce, Darley's head of marketing, says, "Clark McKay and Walpole impressed us with their strategic thinking and their international capability coupled with their understanding of Darley. Our ambitions make them a perfect partner to help us build our influence in the bloodstock and racing industry."

Clark McKay and Walpole beat competing agencies Gyro and Ogilvy to win the pitch.


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